Let's talk
Whether you need help with a specific challenge or a longer-term engagement, let's discuss how I can help your team design for complexity.
Who I help
Product teams
I help teams building complex platforms used by different user groups, permission levels, and client configurations.
Managers
My work connects strategy with execution — defining priorities, reducing design debt, and ensuring the product supports business outcomes.
Founders
My role is to build the right foundations early — balancing flexibility with consistency, protecting the product vision, and enabling long-term revenue without accumulating ever-growing user friction.
Designers
I mentor designers who want to grow in complex product environments. I help them improve decision-making, structure thinking, and develop systems-level awareness.
What I offer
Product strategy & architecture
Structuring domains into clear product architectures that balance user workflows with business goals. Defining feature hierarchies, module dependencies, and scalable configuration models.
Discovery research
Identifying user needs, behaviors, and pain points through qualitative and quantitative research. Uncovering real constraints that shape product direction and reduce delivery risk.
Problem definition & scoping
Turning research findings into clear problem statements and measurable outcomes. Aligning stakeholders around what we're solving and what should go first.
UX Design for enterprise systems
Designing interfaces for operational, back-office, and compliance workflows. Combining power-user efficiency with accessibility for different roles and skill levels.
Design system strategy
Building design systems that ensures consistency and scalability across large, federated deployments.
UX audit & optimization
Evaluating platforms for usability gaps, scalability issues, and design debt.