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Whether you need help with a specific challenge or a longer-term engagement, let's discuss how I can help your team design for complexity.

Who I help

  • Product teams

    I help teams building complex platforms used by different user groups, permission levels, and client configurations.

  • Managers

    My work connects strategy with execution - defining priorities, reducing design debt, and ensuring the product supports business outcomes.

  • Founders

    My role is to build the right foundations early - balancing flexibility with consistency, protecting the product vision, and enabling long-term revenue without accumulating ever-growing user friction.

  • Designers

    I mentor designers who want to grow in complex product environments. I help them improve decision-making, structure thinking, and develop systems-level awareness.

What I do

  1. UX leadership for enterprise platforms

    I take a product area end to end, split work across the team and review it. For multi-client platforms where many departments need to agree.

  2. Research and usability testing

    Interviews and moderated tests, including blind, deaf and low-vision users. Every issue gets a severity and a recommendation.

  3. Information architecture and design systems

    One structure and one design system for many products or portals. Templates that editors can actually keep consistent.

  4. AI-enhanced design process

    I set up research and delivery workflows with AI, and I teach teams where to trust it and where not to.